Momentary is a video production studio that uses storytelling for social impact, focusing on helping not-for-profits and social enterprises communicate effectively through powerful video productions.
Where did you get the idea for your business idea?
When I was in high school, I worked with a community housing organisation which exposed me to people in dire need for the first time. As soon as I finished school, I volunteered in Peru and India where I met people who couldn’t access sufficient food, water or an education. It was through these experiences and hearing each person's story that I began to understand their situation and became inspired to do something about it.
In Melbourne, I studied Media & Communications at RMIT University where I discovered a passion for documentary filmmaking. Following my graduation, I decided to combine all of my passions - storytelling, filmmaking and social change - to start a social enterprise. Momentary was born.
What do you love most about what you do?
I am extremely fortunate to do what I love: telling inspiring stories to influence social change. However, my favourite part about what I do is the people I work with. They are passionate, generous people who spend their lives making the world a better place. It is a pleasure to work in the purpose-driven sector.
What lessons have you learnt on your business journey?
One of the biggest lessons I have learnt is to do what you love. If I wasn’t passionate about the work that we do, I would not have been able to overcome the many barriers, challenges and difficulties that inherently come with entrepreneurship.
Also, I have learnt that two heads are better than one. As a sole founder, it’s difficult to ‘let go’ and allow someone else to take over part of the business. This is essential for your business to grow and flourish, but make sure you find the right person!
Michael Shooting for YMCA Victoria
How important for you has it been to have a mentor?
Mentors have played a significant role in my personal development as an entrepreneur and the gradual maturation of Momentary. As a first-time business owner without a business degree, I have learnt everything on the job. My mentors have brought years upon years of experience and expertise which is an incredible resource to tap into. More than anything, they enable you to find weaknesses in your business and offer ways to alleviate them.
What are yout top 3 tips for starting a business?
1. Do something that you’re passionate about
2. Find a niche
3. Don’t wait until you have acquired investment or found the perfect business partner - start testing your idea today!
Michael Johnston is a graduate of the RMIT Bachelor of Communication (Media) (2014), he is willing to answer your questions about starting a new business. Find him in the Members section.
'If I wasn’t passionate about the work that we do, I would not have been able to overcome the many barriers, challenges and difficulties that inherently come with entrepreneurship.' - Michael Johnston Founder and Creative Director of Momentary